A lot of friend list builders are frustrated by a spam limit in Facebook. People are occasionally blocked from adding new friends for a time. That is, sending friend requests. For most people, who get a few friends a day, they have nothing to worry about. There are a few things to do to protect yourself from being slapped.
It's reasonable to assume that Facebook did this, in part, to prevent people spamming their friend list for the sole purpose of spamming. This is a viable marketing tactic for some people. One thing you can do to prevent being blocked is avoid using the same message when you're sending a friend request.
There is a warning before you get blocked for a few days, to a few weeks. At that point, you should stop adding friends for a few days. The counter will reset, and you can go about adding people to your list as normal. Just don't do it too many times. No one can say for sure how many it takes to get you blocked. I have seen reports of people adding well over a dozen without any trouble. Who could say if they did the same thing the next day.
If you add twenty friends one day, don't do the same thing the next day. Space out your invites and you can maximize your friend building without hitting the wall. You will probably learn to feel it out as you experience the warnings.
But, I'll reiterate. You don't need to restrict yourself to just two or three friends added per day, but can go a bit higher without worry. Just don't overdo it and Facebook won't think you're a spammer.
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